The electric car ‘revolution’ is a disaster before it’s begun
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The electric car revolution is stalling, of that there can no longer be any doubt. It has left the big global carmakers floundering, uncertain of how to proceed in a race they reluctantly entered in the first place.
Electrification was initially met with fierce resistance. But once politicians held a gun to the heads of company bosses with a series of cliff-edge deadlines for phasing out the combustion engine, carmakers had little choice but to go all-in.
Century-old business models were declared dead and ambitious plans hurriedly drawn up to electrify entire portfolios from small city run-arounds to family saloons and SUVs, at astronomical cost. Even Ferrari has embraced the movement – much to the consternation of petrolheads everywhere.
But with electrification barely off the starting grid, one by one the big carmakers are already pulling back as demand badly falters.
Volkswagen is so concerned about flagging sales that it has taken the extraordinary decision of halting electric vehicle production at one of its biggest plants. Assembly lines for electric models will be paused for six weeks at the Emden factory in northwest Germany and 300 of its 1,500 staff laid off after sales fell 30pc short of forecasts.]