Meet the industry alliance pushing for 100% EV sales by 2030

16 09 2021 | 12:39

Forward-thinking policies helped accelerate European electric vehicle sales and put more than half a million EVs on the road. In Germany, sales have increased three-fold, and in Norway, over 70 percent of all cars sold are electric – as Will Ferrell reminded us in General Motors’ well-received Super Bowl ad.

To mirror this success in America, more than 50 EV organizations have joined forces to push for a more rapid shift toward electric transportation. Together, the Zero Emission Transportation Alliance (ZETA) is setting an ambitious goal of achieving all-electric U.S. new car sales by 2030 – and we’ve seen that it can be done.

The American EV sector is already booming as domestic automakers are rapidly adding new EV models to the 50+ currently available. But securing federal support will be key to revving up this momentum and cultivating an advanced vehicle sector ready to create hundreds of thousands of jobs. 

As such, ZETA has offered United States federal policymakers a comprehensive Roadmap to 2030 Policy Platform to accelerate consumer EV growth. Expanding federal tax credits will further incentivize consumers and unleash adoption that is currently hampered by an artificial purchase limit imposed on American automakers. A tax credit for previously owned EVs will also grow the secondary market and create avenues for individuals across all income levels to access the financial, public health, and user benefits of EV ownership. And by expanding federal charging infrastructure investments, we can further ensure that EVs are meeting every community’s needs.

While parts of Europe are certainly paving the way for supporting local EV adoption, U.S. policymakers don’t have to look that far for examples. In the United States, state-level policy innovation provides ample inspiration. California, New York, Massachusetts, and Colorado have invested in EV charging infrastructure through direct investment and utility programs. California and Massachusetts have gone further by requiring all-electric new car sales after 2035.

With North American and global headquarters in Libertyville, Illinois, and the Netherlands respectively, EVBox Group is in a prime position to leverage the EV deployment experience led by the European Union and its EV-friendly policies (e.g., charging infrastructure investments, consumer incentives, free parking and reduced tolls), many of which have been in place for years.

We are confident that 2021 will be a pivotal year for the American electric vehicle. And we are proud to be at the forefront of this transportation revolution. The right policies, adopted at the federal level, will propel this transformation forward and prepare American legislators to champion the domestic EV industry.

The markets are excited for change, buyers are eager, and the political commitment to move this sector forward has never been stronger. It’s time to make an electrified transportation sector a reality.

To learn more about ZETA and how you can get involved in advancing electric transportation in America, you can visit their website at



8 September 2021

Climate Action